Independent eye care · South Michigan Avenue
Your Eye Doctor in Downtown Chicago
One office on South Michigan Avenue, with the same familiar faces every visit. Caring for Chicagoland eyes since 1996.
One location
Independent, never a chain
30-minute exams
A minimum, never a target
Familiar faces
The same team, visit after visit
Since 1996
Same Michigan Avenue location
Tired of eye exams that feel like an assembly line?
You sit down. Someone flips a few lenses. Ten minutes later you’re at the register holding a prescription, and you never got to ask the question you came in with.
That’s not how we work. Every exam here runs at least 30 minutes, because finding out what’s going on with your eyes takes time. You’ll leave understanding what we found and what it means.
How we can help
Book online in about a minute, or text or call and talk to a person. See all services
Dry Eye Care
Relief starts with finding the reason.
Burning, watery, gritty or tired eyes that never settle down? We look for the reason, not just the symptom.
Comprehensive Eye Exams
30 minutes, minimum.
A full look at your vision and the health of your eyes. Never rushed, never rationed.
Contact Lens Fittings
Including hard-to-fit eyes.
Soft, multifocal, scleral and gas permeable lenses, fitted and followed up until they feel right.
Keratoconus Care
A lens designed for your eye.
Custom lenses for an irregular cornea, with every follow-up visit it takes to get the fit right.
LASIK Consultation
Care before and after surgery.
Dr. Pelini takes your measurements, connects you with the surgeon and sees you here afterward.
Not sure where to start?
Book a comprehensive exam and we’ll point you in the right direction.
Something wrong with your eye today?
Text or call us rather than booking online. We see most urgent eye problems the same day during office hours: something caught in your eye, a scratch, an infection or sudden irritation.
After hours or on a weekend, go to the nearest emergency room or an eye urgent care center.
Independent. One location.
One office. One team. That’s on purpose.
Plenty of practices have five locations and a roster of doctors you’ll never see twice. We chose the opposite.
Staying small means real time with you, and the same familiar faces at the front desk and in the optical. Some of our patients have been coming to us for 30 years. Our goal is simple: to get you to never want to go anywhere else.
Dr. Pelini also travels the world to help people see, work WGN9 featured on Chicago’s Very Own.
What your first visit looks like
No surprises. Here’s how it goes.
01
Book
Online in about a minute, or text or call and talk to a person.
02
Bring your cards
If you have both vision and medical insurance, bring both. We’ll sort out the billing.
03
Sit down with your doctor
At least 30 minutes. Ask everything you meant to ask.
04
Choose your eyewear
Our optical team helps you pick what fits your prescription, your budget and your face.
Give your eyes the outfit they deserve.
Eyewear worth being seen in.
Frames chosen with you, not sold at you, from independent designers and names you know. We’ll help you customize the lenses that work best for you and your needs, and most adjustments and repairs are done while you wait.
Insurance, made simple
We accept most vision plans, plus medical insurance when your visit is about the health of your eyes. We check every patient’s benefits before the appointment, and if something comes up, we’ll call you ahead of time.
Bring both cards if you have them
Routine eye exams are typically billed to vision insurance. Medical concerns such as an injury, an infection, irritation or dry eye are typically billed to medical insurance. With both cards on hand, we can bill correctly whatever the reason for your visit.
Word of mouth built this practice
The best compliment you can give us is a friend or family member in the chair. Refer a new adult patient and we’ll add a $25 credit to your account, with no limit on referrals. Just have them list your name on their intake paperwork. And if we took good care of you, a quick Google review helps your neighbors find us too.
Visit us
Find us on South Michigan Avenue
328 S. Michigan Ave., Chicago, IL 60604
Between Jackson and Van Buren, across from Grant Park.
Heading from the north? Keep an eye on the “S.” We’re on South Michigan Avenue.
CTA trains and buses stop steps away, and the Metra Electric and South Shore Line stop at Van Buren Street, a block south.
Office hours
Monday9:00 AM – 4:00 PM
Tuesday9:00 AM – 4:00 PM
Wednesday9:00 AM – 6:00 PM
Thursday9:00 AM – 4:00 PM
Friday9:00 AM – 4:00 PM
SaturdayBy appointment only
SundayClosed
Saturday appointments: text or call (312) 427-6720 to schedule.
Ready for an eye exam that’s not rushed?
Or text or call (312) 427-6720. New patients welcome.